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SMMCG4[LN‐2] VPC Framework & Business Model, G4 Members, image, EX:,…

- - - - Solves customer problems better
        
        attracts & retains customers.
    - - Delivers and captures value
        
        generates revenue & profit
  - - - Profit Margin
      - Revenue
    - - Efficiency ratios
      - Cost control / Scalability
    - - Retention Rate
      - Customer Lifetime Value (CLV)
      - Net Promoter Score (NPS)
    - - Market share growth
      - Customer base expansion
  - - - VPC: Low prices, fast delivery
      - Result: High growth, loyalty
- - - - Definition of Competitive Advantage
        
        The results after the competition are better than the industry average
        
        Need to be measured through specific indicators
      - Performance Metrics
        
        Financial metrics:Revenue, profit, return on investment (ROI)
        
        non-financial metrics:Market share, customer satisfaction, innovation capability
        
        The concept of relativity:For example, the perception of a weight of 80 kg is different in different cultural contexts.
        The company's performance also needs to be compared with the market and competitors
- - - - Internal
        
        Customer
        
        Financial
- - - - Capital budgeting
        
        The process that business use to evaluate potential major projects or investment.
      - Investment planning to analyze project’s projected profitability.
  - - - EVA=稅後營業收入—主權債務利息支出（Rate of zinterest in Sovereign Debt)
    - - Asset-rich companies (Heavily on Invested capital)
      - Technology businesses
    - - Problem remained
        
        Intangible assets
        
        EX:Skill people,knowledge
- - - - Economic Profit, Accounting Profit
  - - - Segmentation
      - Targeting & Positioning
    - - Price
      - Place
      - Promotion
      - Product
    - - Substitution & Complementarity
      - Market Size, Installed base, Penetration rate
      - Problem to be solved
      - Price Elasticity of Demand
  - - - Monopolistic Competition
        
        Sources of Superior Profitability
        
        In search of Efficiency or Effectiveness
        
        Cost Down or Value up
        
        Do Better or Do Different?
      - Oligopoly
      - Perfect Competition
      - Monopoly
  - - - raw materials
        
        intermediate good / components
        
        final assembly manufacturing
        
        marketing & sales
        
        customer service
    - - operations management
      - human resources
      - information systems
      - finance, accounting
      - general management
      - research and development
  - - - Consumer's Surplu, Producer's Surpluss
  - - - perect competition
        
        firms are price takers
        
        commodity
        
        many small firms
        
        low entry barriers
      - monopolistic competition
        
        some pricing power
        
        differentiated product
        
        many firms
        
        medium entry barriers
      - monopoly
        
        very high entry barriers
        
        unique product
        
        one firm
        
        considerable pricing power
      - oligopoly
        
        high entry barriers
        
        few(large) firms
        
        diffentiatedb product
        
        some pricing power
    - - high profitability
    - - low profitability
- - - - Lower Cost
        
        Increase Profitability
    - - More Customer
        
        Increase Revenue