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NGO Point-of-Sale Display - Coggle Diagram
NGO Point-of-Sale Display
POS Types
Dump bins
Floor graphics
Shelf talkers
Freestanding displays
End caps
Vendor shops
Objectives
Attract attention
Be visually appealing
Remain cohesive regarding FFSA's other deliverables made
Have great CTA's that draw in an audience
Predicted Outcomes
An increase in the number of volunteers present for the Mandela Day packing event
An increase in the amount of food donated
In the long run, the overall awareness of the organization and its purpose would be more widespread, increasing the overall cash and food donations
An increase in traffic to their website and their social media pages
Motivations
To attract the attention of shoppers, those who earn a middle to higher income range and can afford to donate some extra food, those aware of, and against food wastage and any volunteer-orientated enthusiasts - encouraging them to donate or attend the Mandela Day packing event.