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Espresso- Sabrina Carpenter - Coggle Diagram
Espresso- Sabrina Carpenter
Ideas
Narrative
Illustrative Narrative
Storyline based on the song/lyrics
Can help viewers to understand some concepts
Non-linear Narrative
Makes the story more complex
More appealing to the audience
Costumes
Pink/Blue Lace Dress
Reflects her brand identity
Lacy bodysuits from the Short n' Sweet tour
Pink blue and yellow colour scheme
Innuendos
Visually appealing
Nice Colours
Appeals to a very feminine audience
Pink Fluffy Pyjamas
Link with the location of the bedroom
Locations
Bedroom
Represents comfort
Retro Cafe
Reflects the retro/vintage theme of Sabrina's brand identity
The vintage may create a nostalgic feeling
Appeals to the tertiary audience
Relevance to Progression
Career Ambitions
Short Term
Distinction in Units 8 and 13
Diploma and Extended Diploma
Improve in editing
Mid Term
Work Experience or Work Placement
Portsmouth University
Film and TV Production BA (Hons)
Post Production BA (Hons)
UCA
Film Production BA (Hons)
Long Term
Senior Editor
Work in Disney or Marvel Studios
Start Taking Commissions
Relevance
The intense Post-Production in this project allows me to practice what I would like to do in the future (e.g. VFX or Animation)
Improve on techniques that I am not familiar with, i.e. masking
Recap different techniques like basic transitions
Allows me to experiment with different editing styles and genres
This project
Focus specifically on Post-Production
Editor/ Senior Editor
Using Industry Standard Software and Technology
Canon 2000D Camera
Canon 200D Camera
Adobe After Effects and Premier Pro
Creates high quality videos
Music Video
Allows me to experiment with different visuals and effects
Visuals
3D Models
Linking with different lyrics
Switch it up like Nintendo = Nintendo Switch
Every night oh = Moon and Stars
I'm working late, cuz I'm a singer = Microphone
Transitions between live footage and creations
Cross Dissolve
Colour Schemes
Pastel Colours
Visually Appealing
Appeals to a teenage audience since many teenage girls like pastel over neon
Create a soft feeling
Comfort
Being in bed/pyjamas
Comfortable with yourself
Confidence
Brand Identity
Reflects the lyrics
Warmth
Beach
Being in bed
Pink Lemonade
Pink
Emotions
Romance
Innuendos
Key theme in the video
Innocence
Links with the lyrics
Stereotypically feminine colour
Links to her brand identity
Blue
On theme with the video
Same colour as the album cover
Same colour as the sea
Calming
Emotions
Stability
Feeling comfortable with their life/lifestyle
Confidence
Happiness
Contentness
Freedom
Not specifically tied down to one man
Able to express yourself
Yellow
Emotions
Energetic
Positive
The audience is more likely to enjoy it
Creates a higher impact
Upbeat
Makes it more engaging for the audience
Warmth
Links to key themes
Beach
Comfort
Can create a nostalgic feeling
Vintage
Tertiary Audience
VFX
Bubbles
Add more depth to the video
Interesting visual
Drawn Graphics
Smooth and easy transitions between clips
Looks more complex/ technically advanced
Adds more colour to the video
Semiotics
The colour Pink
Suggests innocence
Purity
Angel/angelic
Misleading the audience
During the lyrics, while Sabrina seems quite innocent and sweet, the overall messages conveyed in the lyrics suggests otherwise, due to the innuendo's and sexually implied terms used throughout
May reflect her youth
A young and attractive woman
Sweetness
Blonde hair (for the actor)
Reflects Sabrina's original image
Since both Sabrina and the actor would be blonde it would give a more authentic feel for the music video
The audience would subconsciously associate the actor with Sabrina and therefore like the video more
Reflects the motive of the video (similar theme)
Reflects the beauty standard
Blonde hair is typically considered the most attractive hair colour, which fits with the theme of the music video and Sabrina's brand identity
Technical
Camera Shots + Angles
Mid Shot
Dancing and lip syncing in the park
Walking towards the beach
Walking around
High Angle
Laying on the bed while on the phone
Laying on a beach towel
Sat in a café
Lighting
Warm
Cosy atmosphere
Conveys an overall positive feeling
Natural
Natural Beauty
Creates a more cinematic feel
Equipment
Canon 2000D Camera
Canon 200D Camera
Tri-pod
Target Audience
Primary Audience
Existing fans of Sabrina Carpenter
Likely knew her before she became popular
Similar age as the artist
Women aged 18-24
Likely watch music videos
Grew up watching them
Nostalgia
Secondary Audience
Women aged 24-30
Slightly older generation
Interested in pop music
Listen to other popular artists
Chappell Roan
Taylor Swift
Olivia Rodrigo
Tertiary Audience
People aged 15-18
Younger Audience
Interested in After Effects/ TikTok style edits
Likely have social media
Potentially follow Lauren (CandaceVFX), Yumistric or other editors with similar styles
May be interested in the editing style of the video