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Voting trends and theories - Coggle Diagram
Voting trends and theories
Reason for decline in support for two main parties
Voters reported they could see little difference - both want majority so very centre ground
Emergence of alternatives
Long term partisan dealignment - core vote for major parties srhinking - voters less likely to support parties expected to
Increased vote share in 2017
Support for UKIP collapsed after 2016 referendum
Younger people began to vote again in very large number - most voted for labour bc it was more radically left wing
Voting for SNP in scotland fell with votes picked up by two major parties
VALENCE issues
Where most of electorate hold similer views they decide which party based on how well they think they will handle the issues
Competancy voting as opposed to left/right voting
Can refer to general image of party and its leader
Usually issues on tax raises or cuts, nhs or education spending and economical competance
EG - labour had problem after crisis of 2008 labour was blamed and defeated in 2010 and 15 based on economic voting
Rational choice voting
non committed voters make choice by weighing up +/-
Sometimes described as issue voting
Some policy areas affect voting ad others don't
Expressive voting - voter will drive satisfaction by voting for a party who will benefit society as a whole
Instrumental voting - voting for a party whos policies benefit the voter individually
Things public view as important
Record in office
Compassion
Decisiveness
Apparent honesty and sincerity
Strong leadershipC
Clear vision
Communitcation skills
Why does Brown suggest party leaders relatively unimportant
Only in close run race does personality make difference
1979 Callaghan lost to thatcher despite being 20% more popular
2015 Con 48% disatisfied Lab 54% disatisfied but labour votes rose by 0.7% more to than con at 1.5%