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1.3 - Coggle Diagram
1.3
social trends
sustainability
veganism
technology developments
social media
rise of streaming services
Sales promo and branding
Buy one get one free
Price discounts
money off coupons
samples/giveaways
special events
Point of sale
the design mix
Aesthetics
style, design, looks
function
purpose, job, ergonomics
cost
economic manufacturing, machine or hand made
Promotion
above the line advertising
involves mass media methods for targeting more general customers
examples include: Radio
TV
CInema
Print adverts
Billboards
Below the line advertising
Reaching smaller but more targeted audiences
examples include:
PR stunts
Search engines
events
social media marketing
Pricing strategies
Used to influence customers to buy from them
Examples:
cost plus pricing
price skimming
competitive pricing
penetration pricing