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Commercialisation - Coggle Diagram
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Media
Films - cinema, television, DVD, and online
Radio - local and national, analogue and digital, public and commercial
Internet - websites, blogs, video channels, live streaming, online sports channels
Press - newspapers - local, national, daily, weekly; magazines - general, specialist; books - technical, biographies, novels
Television - local and national, free view, subscriptions or pay-per-view, interactive, on demand, Red Button services, satellite or cable
Social Media - Facebook, Twitter, Instagram, Snapchat
The media benefits from the commercialisation of sports. High profile sports stories help to attract audiences, listeners and readers. In turn, the media makes sure that sports keep a high profile
The golden triangle
The golden triangle shows the relationship between sports, the media and sponsorship. It represents the commercial - money making - nature of sport
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Sponsorships
An individual or group that provides financial support to an event, activity, person, or organisation
Types of Sponsorships
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Sponsoring an event. e.g. the Olympics, World Cup
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