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The marketing environment (Macro Environment) - Coggle Diagram
The marketing environment (Macro Environment)
Demographic environment
age and gender
family size and structure
race and ethnicity
educational characteristics and occupation
population size, density and diversity
Political and social environment
The political environment consists of laws, government agencies and pressure groups that influence or limit various organisations and individuals in a given society.
Marketers need to know about the main laws protecting competition, consumers and society.
Natural environment
about natural resources, air, water, renewable resources, unrenewable resources...
Technological environment
create new technologies, creating new products and market opportunities.
Economic environment
Inflation
Interest rates
Income
Tax rates
Employment/unemployment
Currency exchange rate
Saving rates
Consumer confidence levels
Recessions
Cultural environment
Shifts in secondary cultural values
Persistence of cultural values