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Unit III
Attitude, Stereotype, Prejudice, Discrimination and Aggression -…
Unit III
Attitude, Stereotype, Prejudice, Discrimination and Aggression
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Cognitive Dissonance
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Conditions for production and reduction of dissonance (Cooper & Fazio, 1984)
Antecedent Conditions :
Step 1: Unwanted Negative Consequences
Step 2:Personal Responsibility
Physiological Arousal and Its Interpretation
Step 3: Physiological Arousal
Step 4: Attribution of Arousal to Behavior
Attitude Change
Stereotyping, Prejudice,
and Discrimination
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Ways of reducing stereotyping,
prejudice, and discrimination
Social learning
Contact hypothesis
Recategorizations
Social Influence
Education and awareness
Empathy development
Policy changes
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