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TYPOGRAPHY - Coggle Diagram
TYPOGRAPHY
Graphic Design
Colours: light pink, pastel yellow, pale blue, pastel purple, ocean teals and blues, warm corals, tropical palette
Pattern: floral, beachy (shells, starfish, pearls), stripes and waves
Texture: smooth, silky, beads, rough and bumpy on metal details
Font: modern, stylish, beachy, aesthetically pleasing, cute, trendy, eye-catching
Logo/ Letter mark vibe: relaxing, calm, chill, cute
Typography and Typeface: bold, colour (ocean blue shades), spacing (close together but not touching), alignment (vertical)
Letter types: modern, artistic, diagonal, interesting format
Factors: swimwear that carries a wow factor, giving off a detailed designer look that is cute, and eye-catching
Promotional Design
Social Media: Instagram, Facebook, Pinterest, TikTok
Promotion: pr packages, influencers, sponsers, posters, news, adds
Products: bikini's, beach accessories (tote bag, beach pouch, hairclips, towel, sunglasses)
Purpose: helpful, cute, time saving, affordable
Stakeholders: Young females, Employees involve din designing production and marketing, promotional partners
Digital Design
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Technology: computer, laser cuter
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Design Theory
Principles: Alignment, Hierarchy, Harmony, Balance, Proximity, Space, Contrast, Layout
Typography: Legible, Readable, Visually appealing
Elements: Form, Proportion, Line, Shapes, Colour, Scale, Font, Size
Client and Company
Details
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Interests: Baking, Sport, Designing, Shopping, Beach
Environment: safe, eco-friendly products
Values: Kindness, Love, Authenticity, Happiness
Company Focus
Focused on branding and promotional design for a youthful, beachwear fashion label
Goal to develop a distinctive, stylish letter mark and a promotional item that capture the fun, youthful, and beach-inspired essence of Chelsea Coastal bikini brand
Targets young females aged 13–30 who value cute, colorful, high-quality, and affordable swimwear made from sustainable materials
Key Objectives
Design a letter mark that reflects the brand’s personality: playful, modern, feminine, and beachy
Ensure the logo is versatile for use on swimwear, accessories, packaging, social media, and promotional merchandise
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Use preferred colors (soft pastels, warm coral tones, ocean aquas/blues) and a playful yet sophisticated typeface (with overlapping or flowing letterforms)