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Marketing Environment, Demographic is the study of human populations in…

- - - - ii) Physical Distribution - firms help the company to stock and move goods from their points of origin to their destinations. Working with warehouse and transportation firms, a company must determine the best ways to store and ship goods, balancing factors such as cost, delivery, speed and safety.
      - iii) Marketing services agencies - are the marketing research firms, advertising agencies, media firms and marketing consulting firms that help the company target and promote its products to the right markets.
      - i) Resellers - are distribution channel firms that helps the company find customers or make sales to them.
        These include wholesalers and retailers, who buy and resell merchandise.
      - iv) Financial Intermediaries - include banks, credit companies, insurance, companies and others business that help finance transactions or insure against the risks associated with the buying and selling of goods.
  - - - ii) Business markets : Buy goods an services for further processing or for use in their production process.
      - iii) Reseller markets : Buy goods and services to resell at a profit.
      - i) Consumer markets : Consist of individuals and households
        that buy goods and services for personal consumption.
      - iv) Government market : Are made of government agencies that buy goods and services to produce public services or transfer the goods and services to other who need them.
      - v) International markets : Consist of these buyers in other countries, including consumers, producers, resellers and governments.
  - - - iv) Citizen action publics : A company's marketing decisions may be questioned by consumer organizations, environmental groups, minority groups and other, Its public relations department can help it stays in touch with cosumer and citiizen groups.
      - v) Local public : Include neighborhood residents and community organizations. Large companies usually appoint a community, attend meetings, answer questions, and contribute to worthwhile causes.
      - iii) Government publics : Management must take government developments into account. Marketers must often consults the advertising, and others matters.
      - vi) General public : A company needs to be concerned about the general public's attitude towards its products and activities. The public's image of the company affects its buying.
      - ii) Media publics : Carry news, features and editorial opinions. They include newspapers, magazines, and radio and television stations.
      - i) Financial publics : Influence the company's ability to obtain funds. Banks, investment houses, and stakeholders are the major financial publics.
      - vii) Internal public : Include workers , managers and the board of directors. Large companies use newsletters and other means to inform and motivate their internal publics. When employees feel good about their company, this positive attitude spills over to external publics.
- - - - The business legislation has 3 main purpose :
        
        ii) To protect companies from unfair business practices
        
        iii) To protect interest of society from unbridled business behaviour
        
        i) To protect companies from unfair competition
  - - - The major economic trends
        
        iii) Changing consumer spending patterns
        
        iv) Because of increasing in income, the consumer are willing to spend more.
        
        ii) The income increase in public or private sectors
        
        v) Because of increasing in fuel cost, the consumer try to budget their spending
        
        i) Changes in income
  - - - iii) Geographic shifts in populations
      - iv) Increasing Diversity
      - ii) Changing age structure of the population
      - v) A better educated and more white-collar population
      - i) The changing of family's size