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MIND MAP MARKETING, ‘The Bridge not only explores the relationship between…

- - - - Noir/ police procedural fans?
      - Target audience initially at Welsh speakers.
- - - - The character of Saga Noren ‘she is the Bridge’ ‘without her we have no show’ - ‘Significant amount of the original shows fascination and appeal lies with its central protagonist, Detective Saga Noren (Sofia Helin).
        Saga is socially awkward, blunt and brilliant. Many have speculated that Saga is on the autism spectrum but this has never been explicitly confirmed. Saga is simply Saga. Helin’s portrayal of Saga is a masterclass of character building. With all of Saga’s genius and tactlessness, Helin manages to bring a vulnerability to her that we relate to and defend.’
        ‘The Bridge places characters who may normally exist on the fringes of society with very little power, front and centre and wielding lots of power – Saga with her social awkwardness and poor communication skills, Henrik with his trauma and everything that brings.
        Watching awkward characters become unlikely heroes as they overcome their own obstacles while in the process of solving complex crimes and catching hardcore criminals is both compelling and satisfying.’- Links to Hinterland through Wales being on the peripheral.
        
        Hans Rosenfeldt, creator and writer of the original series, claims that the unique feature of Scandi noir is "the second story" — the layers within the main story that deal with all manner of things socio-political, and are used to explore the social problems and issues within the countries they are set in.
        In The Bridge, the second story is always part of the serial killer’s rationale for killing and highlights recognisable contemporary societal issues - homelessness, refugees, people smuggling, the environment, child abuse, to name but a few’.
        ‘But not only are the crimes socio-politically motivated by a serial killer with a cause, many of the other characters make a statement by pushing the boundaries of accepted tropes and social norms.’
- - - - Posters
      - Trailers
      - Television advertising
      - Social media-- instagram,facebook, tiktok etc
      - Used to generate funding
      - official websites
    - - Interactive content-- QR codes, quizez, prizes to win
      - Targeted advertising-- e.g sports good for a football program
      - Knowing the audience--undertsanding what to include for top interactivity with product
      - Branding-- companies/producers create an identity an audience can recognise
      - Crucial in attracting audiences
      - Establishing genre
      - Teasers and cliffhangers to next episode
- - - - There is an underlying struggle between the need to further the interests of citizens (protection from harmful material) and the interests of consumers (choice, value, competition).
        
        The rise of media conglomerations and the emerging production, distribution and marketing of digital media have placed traditional approaches to media regulation at risk.
    - - Communication is a process involving encoding by producers and decoding by the audience.
    - - Fans are active participants in the construction and circulation of textual meanings. Fans construct their social and cultural identities by borrowing and inflecting mass culture images and participate in a culture that offers a vital social dimension.