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Marketing Management - Coggle Diagram

- - - - استراتيجيات تغطية السوق
        
        للشركات
        
        Single Market Concentration التركيز على شريحة بمنتج واحد
        
        Market Specialization
        
        Product Specialization
        
        Full Market Covearge
        
        للمنتجات
        
        Undifferentiated
        
        Concentrated
        
        Differentiated
        
        العامة
        
        Sub-Segment
        
        Micro Market
        
        Segment
        
        Guerrilla Technique
        
        السوق الكلي Mass
        
        Flanking
      - تقييم جاذبية الشرائح
        
        PEST
        
        Economic
        
        Socio-culture
        
        Politics
        
        Technology
        
        Market Analysis
        
        Market Value
        
        Market Growth
        
        Market Volume
        
        Profit Margin
        
        Market Size
        
        2Cs
        
        Customers
        
        Competitors
        
        MSADD
        
        Accessible
        
        Durable
        
        Substantial (Large Enough)
        
        Differ in Response
        
        Measurable (Numerical is better)
    - - طرق التثبيت
        
        Specific Positioning
        
        Benefits
        
        Competitor
        
        User
        
        No.1
        
        Use
        
        Value Positioning
        
        Less For Less
        
        More For Less
        
        More For More
        
        More For Same
        
        Same For Less
        
        Broad Positioning
        
        Low Cost Leader
        
        Customer Intimate (various choices, branches....)
        
        Product Leader (Qulaity)
      - Total Value Propositioning (Added Value)
        
        تركيب مجاني
        
        ضمان
        
        نقل مجاني
        
        خدمات أخرى
        
        تقسيط
      - USPs
        
        Objective
        
        Subjective
    - - مستويات التجزئة
        
        Segments
        
        Sub-Segments (Niche)
        
        Mass
        
        Micro Market
        
        Local Marketing
        
        Individual Matrketing
        
        Customization
        
        Mass Customization
      - طرق التجزئة
        
        Psychographic
        
        Attitude (الموود)
        
        Lifestyle
        
        التعريف AIO
        
        Interests
        
        Opinions
        
        Activities
        
        Popcorn Report
        
        99 Lives
        
        Vigilant
        
        Health Seeker
        
        Ego Seeker
        
        Down Again المتصابي
        
        Excitement Seeker
        
        Cocoon
        
        Values
        
        Behavioral
        
        مناسبة الاستخدام
        
        Usage Readiness
        
        Usage Frequency
        
        Outlet Loyalty
        
        Usage Status
        
        User
        
        Non-User
        
        Demographic
        
        Religion الديانة
        
        الطبقة الاجتماعية Social Class
        
        Occupation
        
        Income
        
        Education
        
        Ethnic العرقية
        
        الحالة الاجتماعية Martial Statues
        
        Sex الجنس
        
        Family Size حجم الاسرة
        
        Age العمر
        
        Geographic
        
        Climate المناخ
        
        Population الكثافة السكانية
        
        Region المنطقة
        
        Local
        
        International
  - - - Internal Environment
        
        6Ms
        
        Materials
        
        Monetary
        
        Machines
        
        Minutes
        
        Manpower
        
        Methodology
        
        4Ps
        
        Place
        
        Promotion
        
        Price
        
        Product
      - External Environment (Market Research)
        
        Micro 3Cs
        
        Competitors
        
        Industry
        
        Substitutes - Form
        
        Brand
        
        Direct
        
        Indirect
        
        Generic
        
        Collaborators
        
        Suppliers
        
        Marketing Agencies
        
        Logistics
        
        Customers
        
        B2B
        
        B2G
        
        B2C
        
        B2R
        
        Market Analysis
        
        Market Volume (Units Sold)
        
        Market Value (Money)
        
        Market Size (People)
        
        Market Growth
        
        Profit Margin
        
        Macro PESTEL
        
        Political
        
        الفساد
        
        التدخل الحكومي
        
        الاستقرار
        
        العلاقات الدولية
        
        Economic
        
        سعر الصرف
        
        اتفاقيات التجارة الحرة
        
        التضخم
        
        Socio-culture
        
        التفاؤل والتشاؤم
        
        الاحصائيات الديموجرافية
        
        Colors
        
        الطعم / الرائحة
        
        اللغة
        
        اللهجات
        
        الأمثال الشعبية
        
        Technological
        
        Ecology
        
        بارد
        
        ممطر
        
        مثلج
        
        جاف
        
        حار
        
        رطب
        
        Legislation
    - - Marketing Intelligence (Secondary Information)
        
        Internal Source
        
        External Source
      - Marketing Research (Primary Information)
        
        Experimental Research
        
        Prototype
        
        Commercialization
        
        Survey مسح السوق
        
        In depth interview
        
        Focus Group
        
        Questionnaire
        
        Face-to-face
        
        Non Face-to-face
        
        Email
        
        phone
        
        Observation (Pizza Hot)