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CondeNast 3 revenue pillars - Coggle Diagram
CondeNast
3 revenue pillars
Content Excellency
Consumer (B2C model)
G+V shop (duplication & scale-up )
G+V integration
establish hero products
Grow VG shop revenue
Affiliate program
Building the operation (PDCA)
Community strategy?
SHOP community
tentpole community
Commercial (B2B model)
optimization existing revenue
Commercial IP (old/new)
Social shorts
Brand marketing (content marketing) role reinforcement
GQ focus
Brand development (IP monetization)
ID the new role (Business owner)
existing IP monetization
New opportunity
client industry expansion (new/old)
tech expansion
monetizing in US
monetizing in Taiwan
Increase ARPU (ARPC)
Creative strategy / PR (white business)
(Old/new) New Product revenue top-on
Strategic Partnership
Licensing
IP extension
SuitWalk Japan bespoke tour with touring agency
Suitwalk X PEANUTS X 7-11
Wellness for Cooperate (B2B)
merchant licensing
Investment
ppl firm
creative studio
business collaboration
全家 Famiwear