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Priorities and Restrictions of Audiovisual Translation, Aarón Andrés Garza…
Priorities and Restrictions of Audiovisual Translation
Concept by Mayoral et al. (1988)
Audiovisual translation considers not only the message of the original language but also the result in the target language.
It must account for music, noise, and images alongside the text.
Types of Restrictions
Formal restrictions
Constraints related to time, space, and format.
Linguistic restrictions
Language-specific challenges.
Iconic restrictions
Limitations due to visuals.
Sociocultural restrictions
Cultural nuances affecting translation.
Three Analysis Levels
Textual code
The written/verbal aspect of the content.
Visual code
The relationship between text and images.
Acoustic code
Sound elements influencing translation.
Technical Field
Acoustic coherence
The translation must match the original sound.
Visual coherence
The translation should align with the images.
Lip-syncing
Ensuring speech movements match the translated dialogue.
Spatial synchrony
Keeping subtitles and text within available screen space.
Blank spaces
Managing pauses or silent moments.
Linguistic Field
Cultural references
Adjusting historical and intertextual references.
Phraseological units
Handling expressions, idioms, and proverbs.
Periphrasis, slang, proverbs
Finding equivalent expressions.
Interjections and onomatopoeias
Adapting spontaneous sounds.
Rhymes and proper names
Deciding on translation strategies.
Calques and orthotypographic norms
Following writing conventions.
Familiarization processes
Making content relatable to the audience.
Aarón Andrés Garza Treviño #1908915 I81