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marketing environment (microenvironment)wk2 - Coggle Diagram
marketing environment (microenvironment)wk2
suppliers
other company
departments
purchasing
operations
– research and development
finance
accounting
top management
Marketing intermediaries
:warning:
Marketing.
services agencies
ad, consult, promote, research
– Physical
distribution firms
in order to stock and move goods
–Financial
intermediaries
banks, credit companies,
insurance companies, accountants
– Resellers
distribute and then make sales
the difference between micro and macro: micro is controllable by enterprises while macro is not.
customers :warning:
reseller markets
resell at a profit
government markets
produce public services
business markets
for use in their
production process
international markets:
buyers in other countries
consumer markets
personal consumption
competitors
various publics
