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Business (Architecture) Principles related to Enterprise Content…
Business (Architecture) Principles related to Enterprise Content Management
Guiding Principles
(Foundational, Overarching)
Customer Value
Business Agility
Strategic Alignment
Value Realization
Content-Centric Principles
(Focus on the Asset)
Content as a Strategic Asset
Content Discoverability
Content Relevance
Content Consistency
Content Integrity
Content Optimization
Content Operation Principles
(Focus on the Use)
Content Efficiency
Collaboration and Knowledge Sharing
Data-Driven Content Strategy
Personalization
Content Governance & Ownership
Omnichannel Experience
Retail Specific Principles
Enhanced Customer Engagement
Brand Experience
Product Knowledge
Marketing Effectiveness
In-Store Experience Enhancement