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Cheatsheet, Workflow, Product Attributes, Additional Important…

- - - - For each of the understood product attributes in the query,
        determine whether query and the offered product agree, and take a mental inventory of the attribute matches and the
        attribute mismatches (the latter also referred to as defects).
      - Assign the label based on the identified defects
        
        If all of the attributes match, then assign Exact label. If the intended
        purpose is preserved and none of the defects make the product unsuitable, then assign Substitute label. If the offered
        and intended products can be used together or are of the same brand/genre/theme/occasion and product category, and
        if none of the defects make the offered product unsuitable, then assign Complement label. Otherwise, assign Irrelevant
        label.
- - - - Brand Affinity Related Products
      - Brand Affinity Unrelated Products
      - Genre
      - Theme/Ocassion