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Sales Pipeline Conversion at a SaaS Startup - Coggle Diagram
Sales Pipeline Conversion at a SaaS Startup
Customer-Related Issues
Lack of awareness about Techno Serve’s solution
Customers are unaware of Techno Serve’s unique value proposition. (P1)
Concerns about implementation difficulty
Customers perceive the software as difficult to implement, delaying conversions. (P2)
Mismatch in target audience
The target customer segment has evolved, and the sales strategy has not adapted. (P0)
Product & Pricing
Lack of essential features
The product lacks integrations with essential business tools, reducing its attractiveness. (P1)
Poor user experience
The user experience (UX) is not intuitive, leading to high churn before purchase. (P2)
Pricing too high compared to competitors
The pricing is perceived as too high, causing drop-offs at the final decision stage. (P0)
Sales Process & Execution
Weak follow-up strategies
Follow-up strategies are weak, causing potential deals to fall through. (P1)
Sales pitch misalignment
The sales pitch does not align with the pain points of prospective clients. (P2)
Ineffective lead qualification
The sales team is not qualifying leads effectively, leading to wasted efforts. (P0)
Market & Competitive Factors
Shift in customer demand
A shift in market demand is reducing interest in Techno Serve’s SaaS offering. (P1)
Economic downturn
An economic downturn is making businesses cut down on SaaS expenses. (P2)
Increased competition
Increased competition is leading to lower conversions as customers have more alternatives. (P0)