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theme 4 - Coggle Diagram
theme 4
harvey davison
Men , higher income, people like inivnative goods, youngder people potbstislly , have more than one potentially customer., Americans , with more land, maybe smokers, quslity wanted customers
Drinking customers
uniliever have made a big improvement to becoe fairtrade. a disavantage of being in the niche market - > then limited growth , depdning on the organisation, might get left behind.
difficliacut to get economies of scale
ben and jerrys - owned by unilver
Summer people,who like higher quality icecream, expensive taste, dropped interest in their ethics committee ethics,
Ben and Jerry's are very vocal
Very concerned about recycling
Any age any gender
lower income consumers may not get it, or people who want icecream often as
for a treat
young adults upwards,
people who want interesting flavours
fairtrade
niche small player. perhaps because it is a tub.
patagonia
clothes? outdoor clothing, different to the likes of north face.
quality as an environemntal issue
ethical
demand organic
buy less, demand more
ethical working conditions, good not bad
very high priced
slightly more high priced than north face.
very high incomes, or people who want a one of high wualoity jacket , clothes.
kids
sport enthusiasts skiiing.
more disposipol income, colder climates, terrains with extremme weather conditions, people who want praxtical clothing, sporty and outdoory.
these people are concerned about ethics,sustaiability, and getting rid of lcothes less often.
a group of people who have intersts in common - > in the same market segment .
niche market - a smaller more specialised part of a gloval merket
when a firms beats the competition - comeptetice advantage
mass market - > when a cnsumer can choose from range of products that are all the same
brand loyalty - > how much a cusotmer thinks a brand is worth to them given what they know about it.
predaroty pricing - > when one company is selling exactly the same thing as another company.
when one product is not the same as all the other products in a market - > speicallised goods or serives.
market segmentation - > a group of peopel who can be divifed up by how what they like or how old they are.
gloval niche market - > operates in many countires