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Unit 4 - Coggle Diagram
Unit 4
4.5 (7 P's of Marketing)
Product
Process
Place
Promotion
ATL
BTL
TTL
People
Price
Penetration
Loss Leader
Cost-plus (markup)
Predatory
Premium
Competitive (HL)
Contribution (HL)
PED
Physical Evidence
4.1
Market orientation vs product orientation
4.2
4.4
4.3
4.6