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Empathy Map Ageism - Coggle Diagram
Empathy Map Ageism
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What do they SEE?
Rapid Advancements in Technology – New tech tools, platforms, and methodologies emerging frequently, such as AI, blockchain, and cloud computing. Joanne might feel overwhelmed by the constant innovation but is still determined to stay up-to-date.
Youth-Dominated Tech Culture – A noticeable trend where younger professionals seem to be leading in the industry, with many companies favoring younger talent for promotions and leadership roles, even though Joanne believes her experience should be valued more.
Generational Divide – Tech companies often emphasizing "fresh talent" and a "startup mentality" which seems to be directed more toward younger professionals, leading Joanne to feel marginalized.
Tech Events & Conferences – A variety of conferences and events focused on cutting-edge technology trends, where she might feel both inspired and out of place when surrounded by younger attendees who often don’t see her as a leader.
Leadership Trends in Tech – A growing focus on leadership styles that prioritize adaptability, innovation, and youthfulness, which sometimes excludes older, experienced professionals like Joanne from the spotlight.
What do they SAY?
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"I enjoy learning from younger professionals, but I wish they would respect my experience."
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What do they DO?
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Continues to focus on the bigger picture, managing projects rather than diving into day-to-day development work.
Spends time with her family, engaging in quiet hobbies like gardening and painting.
What do they HEAR?
"The Future Is All About AI and Automation" – Joanne hears others in the tech community emphasizing the importance of AI, machine learning, and automation as the key technologies driving the future. This often leaves her feeling like she needs to learn more in these areas to stay relevant.
"Young Talent Is Leading the Way" – Colleagues and industry peers often say that younger professionals have the drive and innovation needed to push the industry forward. This can feel isolating for Joanne, who has decades of experience but is often overlooked.
"Technology Is Moving So Fast, It's Hard to Keep Up" – Many people around her are discussing how the rapid pace of technological change makes it challenging to stay current. Joanne might feel like this reflects her own struggle to stay updated, despite her efforts to continue learning.
"Leadership Is About Adaptability and Innovation" – Joanne often hears this sentiment, which resonates with her desire to contribute to leadership conversations. However, she may feel that these qualities are being linked more to youth and flexibility, while her own experience is underappreciated.
"We Need More Diversity in Tech, Especially Younger Voices" – Many discussions around diversity focus on the need for fresh perspectives, often overlooking the value of experience and the diversity that comes with age. This might make Joanne feel like her voice is being silenced in conversations about the future of the industry.
What do they need to DO?
Advocate for Her Value and Experience: Joanne needs to actively demonstrate the relevance of her years of experience and expertise in meetings, presentations, and day-to-day work. She should assert her knowledge and leadership more confidently.
Leverage Her Network: Joanne needs to build stronger relationships with senior leaders, mentors, and influential peers in the industry. By showcasing her ability to contribute to strategic decisions, she can prove her worth beyond technical skills.
Embrace New Technologies and Learning: While Joanne is already attending conferences and learning, she should continue to proactively experiment with emerging technologies and incorporate them into her work to show her adaptability.
Seek Leadership Opportunities: Joanne needs to look for opportunities to take on more leadership roles within her organization or in external ventures like consulting, teaching, or mentoring, where her experience can be more appreciated.
Promote Age Diversity and Experience: Joanne could play an active role in advocating for more inclusive workplaces that value experienced professionals. She can push for more recognition of senior employees who contribute to innovation in different ways.
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