Please enable JavaScript.
Coggle requires JavaScript to display documents.
WHAT IS PRODUCT DEVELOPMENT?, image, image, image, image, image, image,…
WHAT IS PRODUCT DEVELOPMENT?
A new product is one that has been developed to satisfy a specific need or want in the market and that did not previously exist or is an improved version of something that was already available. It may be a completely innovative product or a significant modification of an existing product, with improvements in its features, design, functionality or added value.
User-centered design.
Use of emerging technologies (AI, augmented reality, etc.)
Development based on customer feedback
Prototypes and product testing.
Identification of gaps in the market
Market trend research.
Creation of New Products
Incorporation of new functionalities
Product customization
Design modifications to differentiate yourself
Incorporation of sustainability and ecological materials
Quality and feature improvement
Innovation of Existing Products
Serve the Market
Analysis of unmet needs in the market
Adaptation to social and cultural changes
Products accessible to all market segments
Practical solutions for daily life
Creation of products adapted to different market niches
Cover Needs
Identification of needs through surveys and interviews
Respond to common problems with innovative solutions
Promote convenience and simplicity
Products that improve quality of life or well-being
Technological solutions for current problems
Eye-catching Products to Sell
Attractive and functional design
Use of colors and visual elements that capture attention
Viral and influence marketing
Limited editions or collectibles
Products with unique characteristics (e.g., multifunctional)
Using storytelling to generate desire
Earn Income and Grow your Business
Creating high margin products
Diversification of product offering
Online and offline sales strategies
Distribution network expansion
Customer loyalty with complementary products
Recurring business models (subscriptions, spare parts, etc.)
Generate Marketing Strategy to Reach the Target Market
Analysis of your target audience (demographic, psychographic)
Market segmentation and personalized campaigns
Social media content creation
Collaborations with influencers and brand ambassadors
Competitive pricing strategies
Promotions and discounts to encourage initial purchases
Optimization of sales channels (e-commerce, retail)
Analysis and adjustment of campaigns in real time
TEAM 2
