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1.5 - Coggle Diagram

- - - - owners- want profit, good reputation and potential to grow
      - managers- want good sales, recognition for achievements and career success
      - employees- want good working conditions, decent wage, job security
    - - shareholders- want a return on investment, dividends
      - suppliers- sell products at highest price on time
      - customers- quality and reliable goods and services at lowest price
- - - - business becoming more innovative to keep up with changes in technology
      - some services solely created thanks. to new technology
      - innovation has become vital
    - - no 'bricks n mortar ' store
      - websites are the 'place'
    - - technology brought more efficiency in cost and time, enabling some businesses to reduce prices
      - customers can compare prices significantly easier than previously
    - - quicker and cheaper thanks to technology
      - social media, very effective