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Immersive online shopping, IKEA as an inspiration, added value, effect of…
Immersive online shopping
AR
consumer engagement
satisfaction
VR
IVR
DVR
Metaverse and Blockchain shopping
Avatars
Live-stream shopping and Interactive streaming
TikTok
Facebook
AI-Powered Personal Shopping Assistants
Chatbots
IKEA as an inspiration
added value
effect of it
Consumer psychology
case study
isolated elements
purchase behavior