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PRODUCT DEVELOPMENT - Coggle Diagram
PRODUCT DEVELOPMENT
MARKETING AND PROMOTION
SALES CHANNELS
PRICING
COMMUNICATION
LAUNCH STRATEGY
BRAND ALIGMENT
BUILD LOYALTY
AVOID DILUTION
BRAND CONSISTECY
CHALLENGES & RISKS
OVEREXTENSION
MARKET REACTION
RESOURCE ALLOCATION
TARGET MARKET
MARKET RESEARCH
EXISTING CUSTOMERS
CUSTOMER NEEDS
PRODUCT IDEAS
NEW PRODUCTS
PRODUCT IMPROVEMENTS
PRODUCT VARIANTS