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Educational Media Design Lab - Coggle Diagram
Educational Media Design Lab
informative animation
Content: Workplace injury claims process
first steps after an injury
immediate actions
seek medical attention
document incident details
report injury to employer
employer responsibilities
provide medical care options
supply form 30C
notify the workers' comp insurer
medical treatment & rights
right to choose a doctor
employer-provided vs employee-selected
workers' comp approved providers
types of covered treatments
emergency care
physical therapy
ongoing specialist care
Filing a workers' comp claim
form 30C submission process
where to submit
timeline for filing
employer & insurer response
claim acceptance vs denial
dispute resolution
links for reference
TRV WC
Liberty Mutual WC
The Hartford WC
design aspects
color
blue
green
font
professional, clean readable
video creation tools
powtoon
videoscribe
animation resources
Animation 101 Ted Talk
Types of Animation Styles
Best Animation Tips for Beginners
100 things every designer needs to know about people
recognition
objects
spacing is important
close together = related
spread apart = separate objects
occurs via patterns
Biederman's Geons
simple geometric drawings easiest to recognize
favor 2D elements over 3D elements
faces - occurs separately in a special part of the brain
eyes are the most important part of the face
use eyes to direct viewer attention
faces looking right at people will have greatest emotional impact
smiles: harder to fake in videos because people can detect it (compared to images)
a real smile will engage the viewer and build trust
easier than recall
eliminate memory load where possible
people recognize a drawing or object faster and remember it better if it's show in the canonical perspective
icons should ideally be drawn from a canonical perspective (at an angle looking down on the object slightly)
word recognition:
https://learn.microsoft.com/en-us/typography/develop/word-recognition
people perceive all capitals as shouting; use sparingly
save capitals for headlines or getting someone's attention
content organization
put most important info in top third or middle of screen
avoid putting important items at the edges
organize material to follow a normal reading pattern
provide information in bite-sized chunks
progressive disclosure
clicks v thinking
USE EXAMPLES
show don't tell
items in close proximity are perceived as belonging together
try experimenting with space before using lines or boxes
items close together = related
items far away = not related
people from different geographical regions respond differently to designs; research well; avoid overgeneralizing
attention
it is selective
people pay attention to large photos and colors
people filter out distractions when completing challenging tasks
people are easily distracted
sustained attention lasts ~7-10 minutes
you must FIRST be able to sense and perceive something before attention can be drawn
detecting something is not necessarily simple
signal detection theory
things that are new and novel capture attention
providing something unexpected can also be pleasurable
vision
peripheral
you react much faster to things in peripheral vision compared to central
more important for understanding the world around us
blinking/flashing in the peripheral vision can be extremely distracting
used when we read (same for both reading text and music)
central
critical for specific object recognition
unnecessary for quickly gathering the gist of information
emotions, moods, and attitudes
emotions
seven basic emotions are universal
contempt
fear
disgust
surprise
anger
sadness
joy
are expressed physically
gestures (NOT UNIVERSAL)
facial expressions
tied to muscle movements and vice versa
facial expressions can trigger emotions; people tend to mimic others' expressions
moods
last longer than emotions (1-2 days)
may not be expressed physically
may not come from a specific event
attitudes
more cognitive
conscious brain
people are hard wired for imitation and empathy
mirror neurons
mimicking
people like pastoral scenes
people will be drawn to, like, and feel happier looking at a pastoral scene online
more positive health effects are seen if a person can see the pastoral setting in real life compared to online
Memory
uses a lot of mental resources
let people rest (even sleep) if you want them to remember information
concrete terms and icons are easier to remember
avoid interrupting people who are learning/encoding
things at the beginning and end are most likely to be remembered compared to things in the middle
Time and perception
provide indicators so people know how much time something is going to take
if possible, make amount of time consistent (time to do a task, load information, etc.)
break things up into steps to make a process seem shorter
illusions & the brain
we see in 2D, not 3D
retina views objects as two-dimensional, our brain fills in the rest
your brain creates shortcuts
brain is constantly interpreting
visual cortex puts all of the information together
might be able to persuade people to see things in a certain way, depending on how they are presented
creativity
Four ways to be creative
deliberate & cognitive (Thomas Edison)
comes from sustained work in a discipline
requires a pre-existing body of knowledge about one or more particular topics
putting together existing information in new and novel ways
deliberate & emotional (Therapeutic a-ha moment)
a-ha moments to do with feelings rather than a particular area of expertise
requires quiet time
spontaneous & cognitive (Newton & the apple)
conscious brain stops working on the problem and gives the unconscious brain a chance
"out of the box" thinking
requires an existing body of knowlege
spontaneous & emotional (artists, musicians)
no specific (cognitive) knowledge necessary
skill (writing, artistic, musical) needed to create something from the spontaneous and emotional creative idea
when you're stuck- go to sleep!
motivations
most people make decisions unconsciously
likely unaware of the true reasons for decisions
people like a rational or logical reason for decisions they make, but it may not indicate the true reason
be skeptical about people's reasoning for decisions
if you design as a group, be careful of following the first solution just because it is first
people are very influenced by others' opinions and behaviors (especially when uncertain)
use testimonials, ratings, and reviews if you want to influence behavior
the more information you provide in the rating and review about the person who left it, the more influential the rating/review will be
training video
design aspects
storyboard
technology
adobe premiere
phone (recording)
adobe podcasts online audio enhancing tool
use text overlays?
voiceover? talking to camera?
content
learning objectives
Brown butter correctly by identifying when it’s ready and avoiding burning
Cream butter and sugar properly to achieve the right cookie texture
Use a kitchen scale to measure ingredients accurately for consistent results
Explain why chilling dough improves flavor and texture in cookies
Follow the recipe step by step to mix, bake, and check if the cookies are done
Gather and measure ingredients
Brown the butter
combined cooled butter and sugar
add eggs and vanilla
add dry ingredients
add chocolate
portion and chill dough
1 more item...
chop half the chocolate if desired
ensure no streaks of flour remain
ensure ingredients are thoroughly combined
mix vigorously
use high fat (European) butter
watch CAREFULLY
use knowledge learned from producing educational video course
Scriptwriting - AV script
shot list
audio choices / music overlay / sound effects
lighting
filming orientation
Educational Poster
design aspects
use RED or YELLOW to highlight key points
chunk information
use blank space strategically, not everything needs to be filled
consider alignment and balance
Gestalt principles
simplicity
similarity
proximity
closure
https://visme.co/blog/design-for-infographics/
figure and ground
continuity
order and symmetry
synchrony
font pairings
content
science of memory
study tips
dual coding theory
spaced repetition
retrieval practice
health choices matter
sleep
exercise
diet
learning theories
cognitive
constructivist
situated cognition theory
discovery-based learning
scaffolding / zone of proximal development
target audience: high school and college students
resources
possible authoring tools
canva
visme
benefits of infographics for education:
https://www.copypress.com/kb/infographics/the-benefits-of-infographics-for-education/