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Product Development, Integrantes, Product-Development-01-01, marketing…
Product Development
What is product development?
Focuses on offering new products to the same market.
A strategy to increase revenue and grow the business.
Creating new products or improved versions of existing ones.
Importance of product development
Business growth
Increased revenue đź’°
Market differentiation
Types of product development
Completely new product (Innovation).
New version of an existing product (Improvement or update).
Product development strategy
Staying in the same market
Introducing a new product
Aligning with brand identity
Key considerations for success
Avoid products that create confusion or uncertainty among customers.
Ensure the new product fits the brand’s identity.
Make sure the product is well-designed to attract buyers.
Challenges of product development
Adapting quickly to market changes and customer needs.
Risk of brand misalignment (disconnect with brand identity).
High research and development costs (time and money investment).
Marketing benefits
Attraction of new customers
Retention of existing customers
Expansion of product portfolio
Integrantes
Alvarado Negrete Alexis. 100%
Castañeda Tepetlapa Kenia. 100%
Cobarrubias LĂłpez Samantha Paola. 100%
Cosio Alva Gonitter Solan. 100%
GarcĂa Olvera David Isair. 100%
Islas Galvan Fernanda Yuretzi. 100%
Rojas Veloz Alan Paul. 100%
SolĂs Alcalá Melannie Marian. 100%
5RM2
