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Unit 1 Principles of Communication - Coggle Diagram
Unit 1
Principles of Communication
Characteristics of Communication
(Martín-Algarra, 2003)
Referential
: Conveys knowledge about the world
Complex
: Not a static concept, but a dynamic process
Social
: Always involves interaction between individuals
Temporal
: Happens in time but isn’t always linear
Human
: Unique to humans due to freedom and symbolic capacity.
Symbolic Capacity & Language
Humans can store and build upon knowledge
Unlike animals, human communication is symbolic, arbitrary, metalinguistic, infinite, and a cultural product
5 Axioms of Human Communication
(Watzlawick, et al.)
Communication is cyclical (not just cause-effect)
It has digital (verbal) and analog (non-verbal) modalities
All communication has a content and relationship level
It can be symmetrical or complementary
It is impossible not to communicate
A Complex Phenomenon
Over 126 definitions identified (Dance & Larson, 1976)
Key Idea
: Communication is a constant reality, though our understanding of it evolves
No universal definition of communication due to different perspectives from fields like sociology, psychology, anthropology, and mathematics
Introduction
Etymology of Communication
: Derived from the Latin communicatio (to share, exchange, put in common)
Communication & Information Society
(Yoneji Masuda)
Information is central to modern society, driven by technology
Characteristics
: exuberance, omnipresence, irradiation (global reach), speed, multilaterality, interactivity, inequality, heterogeneity, disorientation, and passive citizenship
Defining Communication
Key Elements
: Motivation, Cooperation, Competence, Appropriateness, Efficiency, Adequacy
Communication & Cooperation
Human communication is intentional and cooperative, unlike biological communication which can be unintentional
Early definitions trace back to Aristotle’s “desire to know”
Scholarly Definitions
Frey, Botan & Kreps (2000)
: "Communication is the process of managing messages and media for the purpose of creating meaning."
Wood (2016)
: "Communication is a systemic process in which people interact with and through symbols to create and interpret meanings."
Conclusions
Communication is a social and evolving phenomenon
Key elements like sender, receiver, and message remain constant
The definition of communication varies depending on perspective