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COCA-COLA - Coggle Diagram
COCA-COLA
CONCEPT 1
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Research Report: Explore Coca-Cola's rich history, iconic advertising, and cultural impact. Analyze how nostalgia can be leveraged to create an emotional connection with the target audience.
- Mood Board: Gather vintage Coca-Cola ads, packaging, and memorabilia to create a visual representation of the brand's heritage.
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- Campaign Ideas:
- "Share a Coke with Memories": Encourage customers to share photos of themselves enjoying Coca-Cola with loved ones, highlighting the brand's role in creating lasting memories.
- "Vintage Vibes": Create a limited-edition line of retro-inspired packaging and advertising, featuring classic Coca-Cola designs.
- "Memory Lane": Develop an immersive online experience, where users can explore a virtual "memory lane" filled with iconic Coca-Cola moments and advertisements.
- Motion Advert: Create a heartwarming animated commercial showcasing a family sharing Coca-Cola across different generations, with a nostalgic soundtrack and vintage footage.
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CONCEPT 3
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- Research Report: Analyze Coca-Cola's role in popular culture, music festivals, and sporting events. Examine the impact of experiential marketing on consumer engagement.
- Mood Board: Gather images and videos of Coca-Cola's activations at music festivals, sporting events, and other experiential marketing initiatives.
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- Motion Advert: Produce a high-energy commercial showcasing a group of friends enjoying Coca-Cola at a music festival, highlighting the brand's association with fun, music, and entertainment.
- "Coke Fest": Create a series of pop-up music festivals and events, featuring interactive experiences, live performances, and Coca-Cola sampling.
- "Taste the Thrill": Partner with popular gaming influencers to create immersive gaming experiences, featuring Coca-Cola branding and product placement.
- "Sip and Share": Develop a social media campaign encouraging customers to share their own fun, Coca-Cola-themed moments and experiences.
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CONCEPT 2
Concept 2: "Share a Coke, Share a Story"
Mood Board
Gather vintage Coca-Cola ads, packaging, and memorabilia, as well as images of people sharing Coca-Cola in different settings.
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- User-Generated Content Campaign: Encourage customers to share their Coca-Cola stories and photos on social media.
- Influencer Partnerships: Collaborate with social media influencers to share their own Coca-Cola stories and experiences.
- Interactive Website: Create a website where visitors can share and view Coca-Cola stories, with interactive features like a timeline and map.
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Motion Advert
Create a heartwarming animated commercial showcasing people sharing Coca-Cola in different settings, with a narrative that highlights the brand's role in creating memories.
Campaign Overview
Create a campaign that celebrates the role of Coca-Cola in people's lives by sharing personal stories and memories associated with the brand.
Research Report
Explore Coca-Cola's history, advertising, and cultural impact. Analyze the importance of storytelling in branding and consumer engagement.
INTRODUCTION
-Coca-Cola is a soft drink beverage establishment commonly known as Coke.
- It is a brand manufactured by the Coca-Cola company and its greatest experiment was first introduced in the late 18th century by Dr John Pemberton, a pharmacist residing in Atlanta, Georgia.
-With proven fact, its original recipe includes coca leaves as well as kola nuts, which gave the brand a good inspiration by calling it Coca-Cola. -The brand gained its popularity in 1915 globally with its unique, great design and recognizable package design.-Surprisingly, it was initially marketed as a temperance drink and patent medicine.-With its popularity, Coca-Cola is now a global brand that is available in over 200 countries as an enjoyable beverage and has expanded its portfolio by introducing various flavours like diet coke, coke zero and others.
