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SWOT Analysis in THE Organizations - Coggle Diagram
SWOT Analysis in THE Organizations
Introduction to SWOT Analysis
Importance of resource reliance
Micro and macro level analyses
Application in tourism, hospitality, and events
Internal vs. External Factors
Strengths
Internal factors managers can control
Examples: strong balance sheets, skilled workforce
Weaknesses
Internal factors needing improvement
Examples: overstaffing, poor service
Opportunities
External factors for potential growth
Examples: market trends, technological advancements
Threats
External challenges beyond control
Examples: economic downturns, competition
Resources in SWOT Analysis
Significance of natural resources
Examples: geography, climate, cultural heritage
Consideration of resources as internal strengths or weaknesses
General Principles of SWOT
Importance of robust internal and external audits
Distinction between control levels for internal (strengths/weaknesses) and external factors (opportunities/threats)
Finalization of the SWOT
Evidence-based analysis
Position statement reflecting current status
Connection to strategic planning
Implementation of SWOT
Table presentation of SWOT
Managerial tasks
Strengths: Build/Protect
Weaknesses: Address/Eliminate
Opportunities: Position to exploit
Threats: Understand/Protect
Presentation Guidelines for SWOT
Avoid excessive detail
Maintain strategic focus
Use relative assessments
Include hard and soft factors
Prioritize and combine strategic points
Clear and realistic presentation