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1.2 - Coggle Diagram
1.2
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0.2.3
Market mapping
When a business has decided on the market they wish to compete in, they may create a diagram with the most important factors to determine a gap in the market
Goods and services from competitors are placed on this diagram and patterns can be seen, aswell as holes, where little -> to no competition my arise
However this gap may be for a reason, there may not be a market for that specific thing. E.g: knowone will pay for a high price low quality item
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