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Bandura's study (1965) - Coggle Diagram
Bandura's study (1965)
Aim
To find out if children would be more likely to imitate a role model they see being rewarded and less likely to imitate a role model they see being punished. Bandura also wanted to see if children would be more likely to imitate if they themselves were offered a reward.
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DV
Bandura’s observers recorded the number of verbal, physical, mallet and gun play aggressive actions that the children carry out; they also counted the number of non imitative aggression.
Sample
There was a sample of 66 children which consisted of 33 girls and 33 boys . There ages also ranged between 3-5 that were recruited from Stanford University Nursery School via an opportunity sample.
Procedure
- The basic procedure is the same as his other experiments; however there was no non aggressive role model but all of the other conditions were filmed.
- In the reward condition, the experimenter arrived and praised ‘Rocky’ and gave him sweets, which he ate. And in the punishment condition, the experimenter described as a “bully” and hit him with a rolled up newspaper. And in the no consequence condition, nothing happened to ‘Rocky’.
- The children were placed in the observation room for 10 minutes.
- They were then given a juice and got told that if they imitated ‘Rocky’ they would get more. If there was imitative aggression then they were rewarded straight away.
Results
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The model reward condition produced about the same imitation from girls and boys as the no consequence condition.
The model punished condition produced much less imitation, especially among the girls.
After positive incentive, the imitation increased significantly for girls and boys and is very similar across all of the conditions of the different models.
Conclusion
Bandura concluded that children will be less likely to imitate role models they see being punished, However, the no consequence condition shows that the behaviour doesn’t have to be punished or rewarded for it to be imitated.
When offered incentives, even children who watched the model being punished show that they had in fact learned the aggressive behaviour.
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