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Group 7: Budget Hotel Isabelle Nienhaus (232737), Jipke Simonis…
Group 7: Budget Hotel Isabelle Nienhaus (232737), Jipke Simonis (234476), Floris Tiedink (231819)
Target Market
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Business travelers Katekaheye, 2024)
Budget travelers (katekaheye, 2024)
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The 5 V's
High/medium (Gittelman, 2024)
High Volume (Volopay, 2025)
low Variability (Peuter-Rutten, 2024).
medium to high Variation in demand (Hospitality review, 2021).
Low Variety (de Peuter-Rutten, 2024).
Definition budget hotel:
A budget hotel is a hotel that offers simple rooms and few services at a low price. It is designed for travellers who want an affordable place to stay. These hotels usually provide the basics, like clean rooms, to keep costs low. (Landman, 2024)
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Core Processes
Customer relation process (Bačík, & Zielińska, 2020)
Supplier relation process (Order, 2024)
Order fulfillment process (hca-pro, n.d.)
Product and service development process (Bačík, & Zielińska, 2020)
Process layout & type
Process Layout
Organized by Function tasks group by function (Lockwood & Jones, 2024)
Types of Layout-
- functional layout (used by ibis), product layout, fixed-position layout, cellular layout
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Market structure
Buyer power (Porter, 2008)
Product differentiation (The SWOT of a Hotel, 2023)
Competition level (budget hotels market, 2024)
Market entry barriers (Rubinfled, 2018)
Operation Strategy
- Low Cost Efficiency: (Kotler, Bowen, & Makens, 2023
OQ and OW
Order Winner
Low cost effiency (kotler, Bowen & makens, 2023) -> what makes ibis stand out
Order Qualifier
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reliable service (24/7 check-in, consistent quality)
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Product life cycle
Introduction
- Establishing its brand and market presence
- Investing in marketing to attract initial guests -Potentially offering promotional rates to encourage bookings (“Hotels for Humanity”)
Growth
- Increasing occupancy rates and revenue -Growing customer base and repeat bookings -Potential expansion of services or room inventory -Refinement of operational efficiency
Maturity
- Occupancy and revenue stabilize -Competition may increase from other budget hotels -Focus shifts to maintaining market share and guest satisfaction -Minor refreshes may be needed every 3-5 years to keep the property updated
Saturation
- Stable occupancy rates -Intense competition -Price pressure -Focus on customer retention (Themezhub)
Decline
- Decreasing occupancy rates and revenue -Increased maintenance costs due to wear and tear -Loss of competitiveness against newer or renovated properties -Need for major renovation or repositioning to avoid obsolescence (Smith)
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