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Competing in a global context - Coggle Diagram
Competing in a global context
Global trade environment :world_map:
A unit
World trade organisation
Comparative advantage
Diamond model
Structure :building_construction:
Demand
Supporting industries
Factors
Entrants
Suppliers
Buyers :moneybag:
Substitutes
Industry competitors
Economic flow
Balance payment :scales:
Direct investments
Multinationals
Foreign exchange
Supply and demand
Equilibrium :scales:
Exchange rates
Government intervention
Financial regulation
Stewardship
Track record :black_circle_for_record:
Managing economy
Investor information :information_source:
Borrowed finery
Imperialism
Taxation
Rules and regulations
Objectives :goal_net:
Contingent model
Accounting change
Different means
Change in events
IFRS standards
Efficiency
Transparency :white_circle:
Accountability
Standards board :spiral_note_pad:
Assets, liabilities, income and expense
Sustainable cities :earth_africa:
Autonomy
Uniqueness
Participation
Power :fist::skin-tone-2:
Education :writing_hand::skin-tone-2:
Sharing
Communities :silhouettes:
Transformation
More power :fist::skin-tone-2:
International marketing
International expansion
Domestic markets
Saturated
Small
Low-growth
Customer drivers :blue_car:
Competitive forces :fist::skin-tone-2:
Cost factors :moneybag:
Portfolio balance :scales:
Macro-environment
Trading systems
STEEPLE
Micro-environment :earth_africa:
Size and growth :arrow_upper_right:
Competition :fist::skin-tone-2:
Costs :moneybag:
Profitability
Market access
Entering and operating markets
Modes of entry
Indirect exporting
Direct exporting
Joint ventures
Strategic alliances :silhouettes:
Global strategic partnerships
Licensing
Franchising
Contract manufacturing
Management contracting
Direct investment :money_with_wings:
Branding
Identity
Brand identity prism
Physique :heart_eyes:
Personality
Culture :latin_cross:
Relationship :couple_with_heart:
Reflection
Self-image :eyeglasses:
Reputation
Equity
Content
Naming
Coined
Arbitrary
Suggestive
Descriptive
Generic
For organisations
Future income
Premium pricing
Deter competition
Bargaining power
Command royalties
Communication device :speaking_head_in_silhouette:
Benefit sales :arrow_upper_right:
Encourage loyalty
For consumers
Identification
Cues to information
Facilitate decision-making :question:
Inspire trust and confidence
Reduce perceived risk
Brand inferences
Emotional rewards :smiley: