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MARKETING - Coggle Diagram
MARKETING
APPLYING
STRATEGY
POSITIONING
Product
Packaging
Brand
Quality/innovation
Price
Promotion/Communication
Advertising
PR
Selling
Incentives
Digital Media
Place/Distribution
People
Process
Physical Evidence
SEGMENTATION
TARGETING
BUILDING
relationship with
consumers
other partners
SC members
other brands
fin.i.
gov
CREATING
CUSTOMER PERCEIVED VALUE
benefits
functional
emotional/social
cost
money
time
data