Please enable JavaScript.
Coggle requires JavaScript to display documents.
The Returned Industry - Coggle Diagram
The Returned Industry
Produced and made in France by Canal+ a subsidiary of Vivendi - a horizontally and vertically integrated conglomerate.
Budget of $8m - smaller budget due to it being more niche and a limited appeal to audience. Funding was limited and so they had to apply for funding from 2 French charities. This had an impact on the content including location potentially making it more niche.
The Returned was shown on Sundance TV in the US - specialist channel owned by AMC. Focusses on independent TV and film. So makes sense for a foreign language program to be shown.
The Returned might be considered niche/ risky for a number of reasons including the fact that its in French which makes it harder to distribute globally.
Even English language programmes often have to be remade/ adapted with new casts for other global audiences.
Based on a French film Les Revenants. The show was remade with an American cast to make it easier to distribute to a wider audience.
-
Social media was used in global distribution including Facebook which was key to market the show globally.
-
Peabody award was mentioned on their marketing materials which gave the show a culturally significant feel.
A number of posters were released as marketing material featuring different characters from the show to help engage different audiences in terms of gender, age etc. Creates multi-narrative for audiences.
Soundtrack by Mogwai for The Returned helped market the show as a synergetic product to engage fans of the music.
The UK trailer for The Returned didn't feature any dialogue. This concealed its 'foreign' nature to audiences who may be put off by subtitled programming.
However, they used its 'Frenchness' as a unique selling point in some ways involving a French introduction and French adverts in the ad breaks. Showing the programme as having cultural significance.
-
Channel 4 is a PSB - the niche nature of The Returned reflects Channel 4's PSB commitment to alternative programming. Also purchasing the rights to broadcast The Returned also reflects Channel 4's decision to start investing in more foreign language programming often seen as more 'educational'.
Shown after 9pm (watershed) due to OFCOM regulation as there is some swearing and potentially scary scenes and sexual nature.
Reflects Livingstone and Lunt's ideas that regulators have to balance offering audience choice with protecting them. Technology has made regulation harder. Streaming sites and TV on demand has meant that audiences can watch what they want when they want.
Regulation is hard when a programme is distributed globally as different countries have different laws and ideas about what is and isn't acceptable e.g. age of consent.