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Black Mirror Industry - Coggle Diagram
Black Mirror Industry
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The first 2 series were broadcast on Channel 4 and created a large fan base for the show. Brooker's own production company Zeppotron worked with Endemol to create S1+2 for Channel 4. Distributed in 80 countries worldwide.
Black Mirror is an anthology series were ever episode is self contained and tells a different story to the rest. This increased production costs as they needed new locations/ set, cast and costume/ props for each episode.
Channel 4 decided it was too expensive to continue to produce on their own so reached out to other companies. Companies interested in co-producing included Netflix, AMC, The Sci Fi channel and HBO.
With Channel 4 being a not for profit company funding for a very expensive series even in partnership was impossible. Channel 4 couldn't compete with some of the offers made by other companies and so Endemol sold the whole series to Netflix. Netflix brought the production and distribution rights in 2015 for $40m.
Netflix offered Brooker a much higher budget per episode allowing for much more exciting and costly storylines.
As well as series 3 Netflix commissioned S4,5,6 and a stand alone movie called Bandersnatch.
San Junipero had a high budget which allowed it to be filmed in several global locations including South Africa. They were able to cast American actors and also create a number of visual effects using CGI. They were also able to afford the rights to a number of 80s songs like 'Heaven Is A Place On Earth' by Belinda Carlisle.
Series 3 was 6 episodes that dropped simultaneously onto Netflix, reflecting the growing trend for streaming and binge watching.
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San Junipero was the first episode written for Netflix and so has a very different tone to previous episodes, with a focus on Americanised aesthetics.
Brooker didn't want to alienate existing fans and so tried not to over 'Americanise' all the subsequent episodes.
Netflix released a range of teasers for the series including a postmodern mash up trailer using a clip from Friends. A range of posters were created to tease the episode. Netflix promoted it on their streaming site via 'suggested content'.
Series 3 was promoted via a board game linked to an episode called Nosedive and also an online interactive web game.
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Orange Is The New Black and Black Mirror crossover clip to add comedic value. 'Orange is the new Black Mirror'.
Netflix's European headquarters are in Amsterdam and so the streaming site is not regulated by Ofcom. Explains why Netflix can get away with more graphic or controversial content. San Junipero explores themes such as euthanasia which are often seen as taboo.
The writer/ producer of Black Mirror is Charlie Brooker and he is known for creating postmodern media focussing on technology and the future.