Boutique hotel A boutique hotel is a luxury and unique hotel that does not belong to a hotel chain. These hotels are sophisticated and stylish, often small in size, popular in large cities and score high in quality (Valerius hotel, 2023) Group 13: Laura Hermens (232901), Ela Mravunac (230357), Marit van Teeffelen (230812), Fleur de Baar (233190), Alice Rey (220797)
5 V's
Variety
Medium/high (Valerius hotel, 2023)
Variation
Low and high (Valerius hotel, 2023)
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Visibility
High (Valerius hotel, 2023)
Order qualifiers
Hygiene (My Lome Hotels, 2024)
Basic amenities (Giacomo, 2022)
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Customer service (Bronotte, 2023)
Organizational forms
Hybrid: combination on Functional and Divisional: (Johanssen, 2024)
Functional: Front Office, Housekeepig, F&B (HiPeople, 2024)
Divisional: Customer experience (CPO) and reliance on customer feedback (Roelen-Blasberg, 2024)
Order winners
Customized experiences (Chain, 2020)
Uniqueness design (BENKKY, 2025)
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Market stucture
Many competitors (The Investopedia Team, 2024)
Product differentation (White sky hospitality, 2019)
Limited market power (Standlick, n.d.)
Moderate barriers to enter (The Investopedia Team, 2024)
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