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media research-methods, approaches, formats and audiences - Coggle Diagram

- - - - identify opinions
      - questions can be binary or open
      - random samplng
      - study larger populations, not-in depth
    - - structured or semi-structured
      - can be quantitative and qualitative
      - study smaller populations, in-depth
    - - often used to test effectivenessl
      - faciliated by researcher
      - in-depth, nuanced answers
      - can combine with surveys
      - small sample