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(Marketing Mix (4 Ps), Market Research, Introduction to Marketing,…

- - - - Innovation processes
      - Prototyping and testing
    - - Introduction, growth, maturity, decline
      - Strategies for each phase
    - - Brand identity and image
      - Brand architecture
  - - - Cost-oriented pricing
        
        Calculation of production costs
      - Competition-oriented pricing
        
        Price comparison with competitors
      - Value-based pricing
        
        Pricing based on perceived value
    - - Seasonal discounts
      - Quantity discounts
  - - - Direct sales
        
        E-commerce
        
        Direct sales teams
      - Retail
        
        Specialty stores
        
        Supermarkets
      - Online Distribution
        
        Marketplaces
        
        Own online stores
    - - Inventory management
      - Transportation methods
  - - - Print advertising
        
        Newspapers, magazines
      - Online Advertising
        
        Search engine advertising, display advertising
      - Social Media Marketing
        
        Platforms like Facebook, Instagram
    - - Discounts
      - Coupons
    - - Press releases
      - Events and sponsorships
- - - - Data-driven decisions
      - Identification of trends and opportunities
    - - Avoidance of misinvestments
      - Understanding customer needs
  - - - Surveys
        
        Online surveys
        
        Telephone surveys
      - Interviews
        
        Individual interviews
        
        Focus groups
      - Observations
        
        Behavioral observations
        
        Ethnographic studies
    - - Market Research Reports
        
        Industry analyses
        
        Competitive analyses
      - Online Databases
        
        Statistics and reports
        
        Academic articles
  - - - Descriptive statistics
      - Inferential statistics
    - - Charts and graphs
      - Dashboards
- - - - Transactions between buyers and sellers
      - Value creation through needs and wants
    - - Benefits for the customer
      - Differentiation from competitors
  - - - Contribution to economic growth
      - Job creation
    - - Ethical marketing
      - Influence on social norms
- - - - Age, gender, income
      - Education level, occupation
    - - Lifestyle, values, interests
      - Buying behavior and motivation
  - - - Regional markets
      - Urban vs. rural areas
    - - Buying habits
      - Usage behavior
    - - Personality traits
      - Attitudes and beliefs
- - - - Reward systems
      - Exclusive offers
    - - Customer satisfaction surveys
      - Online reviews
  - - - Software solutions for managing customer relationships
      - Automation of marketing processes
    - - Customer databases
      - Analysis of customer behavior
- - - - Unique product features
      - Superior quality
    - - Efficient production processes
      - Cost reduction
  - - - Logo, colors, slogan
    - - Target audience approach
      - Market perception
- - - - Keyword optimization
      - On-page and off-page SEO
    - - Creation of valuable content
      - Blogging and video marketing
    - - Collaboration with opinion leaders
      - Social media campaigns
  - - - Use of sustainable materials
      - Reduction of ecological footprint
    - - Engagement in social projects
      - Transparent business practices