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SendPick B2B Strategy (Logistics Companies) - Coggle Diagram
SendPick B2B Strategy (Logistics Companies)
Content Marketing Strategy (B2B Focus)
Core Messaging Pillars
"Pay-per-use logistics software that scales with your operational demands"
"Eliminate wasted capacity: Only pay for what your clients use"
"Flexible tech for 3PLs: No rigid SaaS subscriptions"
Micro-Moments Tactics
I-Want-to-Know (Awareness)
Whitepapers: "Hidden Costs of Fixed SaaS Contracts for 3PLs"
Webinars: "How Pay-Per-Use Reduces Tech Spend by 30%"
SEO Keywords: "Pay-per-use logistics SaaS for 3PLs"
I-Want-to-Go (Consideration)
Case Studies: "How [3PL] Cut SaaS Costs by 40%"
Product Demos: "5-Minute Walkthrough for Logistics Managers"
Channels: LinkedIn Ads targeting "Logistics Director"
I-Want-to-Do (Evaluation)
API Tutorials: "Integrate SendPick with WMS/TMS in 4 Steps"
Interactive Tools: "SaaS Cost Calculator"
Live Q&A: "Ask SendPick’s CTO About Scaling Tech"
I-Want-to-Buy (Decision)
ROI Templates: "Custom Proposal Builder"
Testimonials: "Align Costs with Client Demand"
Enterprise Guides: "Advanced Features for High-Volume 3PLs"
Channels
LinkedIn Articles & Ads
Partner Portals (Salesforce AppExchange, SAP Store)
Email Nurture Sequences
Metrics & KPIs
Enterprise Trial-to-Paid Conversion Rate
Cost Per Lead (CPL) for Logistics Managers
Average Contract Value (ACV)
Intern Operational Strategy
Recruitment Pipeline (AI-Optimized & Beginner-Friendly)
AI-Powered Pre-Screening (5 Days)
Tools: Toggl Hire, Vervoe
Content Roles: “Draft a LinkedIn post about a service you love.”
Analytics Roles: “Analyze a simple dataset (e.g., Instagram engagement).”
Smart Questionnaire (Typeform/Google Forms)
Section 1: Social Media Experience
“How often do you use LinkedIn? What type of content do you engage with most?”
“Have you ever created content for social media? If yes, describe your process.”
“What makes a social media post engaging? Give an example of a post you recently liked or shared.”
Section 2: Problem-Solving & Adaptability
“Describe a time you learned something new quickly. How did you approach it?”
“Imagine you’re explaining a complex topic to a friend. How would you make it easy to understand?”
Section 3: Logistics as a User
“Think about the last time you ordered something online. What was your experience with the delivery process? What could have been better?”
“If you were to improve the delivery experience for customers, what’s one idea you’d suggest?”
Section 4: Interest in Learning
“What excites you most about working in a tech startup like SendPick?”
“Are you familiar with terms like SaaS, pay-per-use, or logistics tech? If not, are you willing to learn?”
Automated Video Interviews (2 Days)
Tool: HireVue
Sample Question: “Explain a product you love in simple terms.”
Outcome
Hire interns in 7 days (vs. 14 days traditionally).
Top 20% of candidates flagged by AI for final review.
Hyper-Focused Training (5-Day AI-Driven Sprint)
Phase 1: Logistics 101 (Day 1)
Microlearning Videos (5-10 mins)
“What is Logistics? A Beginner’s Guide.”
“How Pay-Per-Use Works: A Simple Explanation.”
“SendPick’s Role in the Logistics Ecosystem.”
Interactive Quiz
“What’s the difference between a 3PL and a freight broker?”
“Why do logistics companies need flexible SaaS solutions?”
Phase 2: Digital Marketing Basics (Day 2)
Microlearning Videos
“What is B2B Marketing? How It Differs from B2C.”
“LinkedIn for Business: How to Engage Professionals.”
“SEO Basics: Why Keywords Matter.”
Interactive Quiz
“Which LinkedIn post is more engaging for a logistics manager?”
“What’s the purpose of SEO in digital marketing?”
Phase 3: Hands-On Practice (Days 3-5)
Social Media Simulation
Task: “Create a LinkedIn post introducing SendPick’s pay-per-use model to logistics companies.”
Tools: Provide a template and examples for inspiration.
Content Creation Exercise
Task: “Write a 150-word blog intro about improving delivery experiences for e-commerce businesses.”
Tools: Use GrammarlyGO for real-time feedback.
Tool Training
Canva: Design a simple infographic about logistics trends.
Hootsuite: Schedule a mock LinkedIn post.
Phase 4: Certification & Starter Task (Day 5)
Final Exam
“Create a LinkedIn carousel post explaining SendPick’s benefits for 3PLs.”
“Draft a 200-word blog intro about pay-per-use logistics.”
Starter Task
Assign a real-world task (e.g., “Engage with 5 LinkedIn posts from logistics professionals”).
Agile Workflow Design
AI Content Assistants
Jasper.ai: Generate draft content (e.g., “Write a blog about pay-per-use logistics for 3PLs”).
Interns refine the output with guidance from mentors.
Templates & Examples
Provide pre-designed templates for blogs, LinkedIn posts, and infographics.
Example: “Here’s a sample LinkedIn post. Adapt it for a logistics audience.”
Peer Review
Pair interns to review each other’s work using a checklist (e.g., “Does the post include a clear CTA?”).
Continuous Learning & Feedback
Weekly Feedback Sessions
1:1 Check-Ins: Mentors provide constructive feedback (e.g., “Your blog needs more data to appeal to 3PLs”).
Skill Gap Analysis: Use AI tools to identify weak areas (e.g., “Intern needs more practice with Canva”).
Monthly Workshops
“How to Write Case Studies That Convert.”
“Mastering LinkedIn Ads for B2B Marketing.”
Retention & Transition
Recognition
“AI Intern of the Month” awards with perks (e.g., $100 Amazon gift cards).
Feature top performers in SendPick’s LinkedIn posts.
Career Pathways
Top 10% of interns fast-tracked to junior roles (e.g., B2B Content Associate).
Alumni Network
Slack group for past interns to share logistics industry insights.
Tools & Budget
Recruitment
Toggl Hire, Typeform: $300/month.
Training
TalentLMS, Synthesia: $500/month.
Content Creation
Jasper.ai, Canva Pro: $200/month.
Social Media
Hootsuite, LinkedIn Premium: $150/month.
Total
$1,150/month.