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Block 14: Strategy & Strategic Management - Coggle Diagram

- - - - This statement reflects their purpose (inspiring and nurturing), strategy (coffee shops in neighborhoods), values (importance of nurturing), and policies (making single cups of coffee).
    - - Purpose – Why does the organisation exist? What does it aim to achieve for its stakeholders? In the strategy process, this provides a long-term direction and helps priorities strategic goals.
      - Strategy – What resources, competences or strategy elements give the company an advantage over its competitors? This ensures the mission is not just aspirational but grounded in real capabilities, guiding where and how the firm competes.
      - Values – What beliefs do owners, managers and employees share?
      - Standards and behaviors – the policies and behaviors that underpin the competences and value system
    - - providing direction and focus it clarifies the organization's purpose and long-term objectives, helping employees and leaders stay aligned and focused on what matters most, acting as a compass
      - inspires and motivates employees, a clear and compelling mission statement can foster a sense of purpose and belonging among employees, making them understand how their work contributes to the organization’s larger goals
    - - Vagueness & Generic Language
        Despite their potential benefits, many mission statements suffer from vague, buzzword-heavy language that lacks real guidance.
      - . It is also time consuming to prepare properly; making it hard to evaluate how successful it was.
- - - - Purpose: Help consumers find, discover, and buy anything.
      - Strategy: Use internet and technology.
      - Values: Be Earth’s most customer-centric company.
      - Policies: Continually raise the bar of customer experience.
    - - Analyzed for its ability to enthuse, gain commitment, and stretch performance. For example, it links the concept of drinks to making a difference in people’s lives, which can inspire employees and align their efforts with the company’s goals.