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Outline R2 YVES ROCHER - Coggle Diagram
Outline R2 YVES ROCHER
SHOPEE
Commercial
Target GMV uplift
Breakdown GMV By Source
Media
Break Down Performance by Month/Campaign
Tactic/Rationale to reach GMV/Improve ROAS
Highlight/Lowlight on brand current's performance --> how ANM can improve
Affiliate & Livestream
Propose Budget Affiliate by Source (Video/Livestream/Normal)
Break down budget/GMV & number of livestream
Painpoint/lowlight of brand on livestream performance --> how ANM can improve
LAZADA
Như trên Shopee
Propose initiatives cross-platform Live
TIKTOKSHOP
Như trên Shopee
Propose initiatives build kênh vệ tinh
ANM QUOTATION
Fixed fee
Cms
Incentive
Media AF
Summary
Overall summary
Phasing GMV
Phasing Budget
By Platform
By Channel