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Media and Cultural Studies-Cultural Industries - Coggle Diagram
Media and Cultural Studies-Cultural Industries
gender inequalities
women made up just 14% of directors on 3452 British qualifying film productions between 2003-2015
in the United States, the ratio of male to female directors across 13 years
European filmmaking
female filmmakers getting less funding
Guo and Fang state the gender ratio of undergraduate journalism students in China reach male to female ratio of 1:4 or higherl, however statistics showed a persistent pattern of male dominance in the industry
Women as a risk of investmentl
Hesmondhalghl believes this is due to women being stereotyped as nurturers and communicators and in particular genres
Class inequalities
reduction of risk often means working with known entities that tend to reflect the demographics of those who dominate the cultural industries
unequal access
unequal opportunities, fewer roles for w/c actors
Friedmanl, states class origin shapes occupation trajectoriesl in the British actingl industry
ethnic inequalities
gender and unrepresented status of film directors
massive underrepresentation's of men and women of colour as directors
ethnic minorities on screen in 2019
34.3% of underepresentd characters
15 films had no black or African American speaking characters
44 films had no hispanic/latino speaking characters
36 films had no asian speaking characters
marketing race
mass-marketing
ethnicity remains the products unique selling point, but is marketed in a way that is believed to appeal to the largest mainstream audience
niche-marketing
a combinationl of a niche logic and a perception of Asian cultural production as having little appeal beyond the Asian community determines a marketing strategy that is designed and aestheticised to appeal to a particular Asian audience, whilst in fact confirming the valuesl of the white bourgeoisie who run the institutions that fund the work
increased diversity, diverse representation?
racial minorities often reproduce stereotypical/ orientalist tropes