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Ahoy Rotterdam - Coggle Diagram

- - - - B2C: Customer - Limited imput.
      - B2B: Artist - Limitless input (Rotterdam Ahoy, 2025b).
  - - - Seasons, trends, and innovations (Arora, 2022).
        
        Winter - Indoor raves (Rotterdam Ahoy, 2025c).
        
        Summer - Jazz festival (Rotterdam Ahoy, 2025c).
  - - - Rotterdam Ahoy - 2.3 Million visitors yearly (van Dongen, 2025).
      - Ziggo dome - 1.2 million visitors yearly (Ziggo dome, 2025).
      - Third biggest event location in NL - 30.000 m2 (EXPO, 2024).
  - - - Front of the house - Security guards (Rotterdam Ahoy, 2025g).
      - Back of the house - Administration (HB Live, 2024).
  - - - Concerts, sport events, films etc (Rotterdam Ahoy, 2025c).
      - Capacity of 150 people - 16.500 people (Rotterdam Ahoy, 2025a).
      - (Rotterdam Ahoy, 2023)
- - - - B2B
        Customer experience -> Reliable deliveries, consistent quality, predictable performance.
        Sustainability -> Reliable supply chains, risk mitigation, and long-term partnerships.
      - B2C Customer experience -> Reliable event scheduling, consistent quality, predictable performance, and reduced downtime. Sustainability -> Reliable sustainable practices, risk mitigation, and long-term trust, venue reputation.
- - - - Event Setup
        
        Event Execution
        
        Event Breakdown & Cleanup
        
        Post-Event Operations
  - - - Engagement & Relationship Building
        
        Feedback Collection & Analysis
        
        Personalization & Customer Retention
        
        Continuous Improvement
  - - - Timely Deliveries
        
        Building Long-Term Partnerships
        
        Ongoing Evaluation
  - - - Plan Upgrades & Innovations
        
        Implement Smart Venue Solutions
        
        Focus on Sustainability
        
        Evaluate & Adapt
- - - - Information delivered by company hiring (Ahoy, 2024).
      - E.g. Dates of event, Number of visitors, scenario of the event, catering, build-up etc (Ahoy, 2024)
    - - E.g. Guest service, security, information desks, clear up etc.
    - - E.g. Accounting, organising, security and logistics.
    - - The place where you connect to an experience of the highest level for both businesses and customers (Rotterdam Ahoy, 2025d).
    - - Physical assets
        
        E.g. Music event: Venues, audio-visual equipment, stage equipment, food and drinks (Rotterdam Ahoy, 2025b.
        
        Partners: Eventmanagement VVEM
      - Human assets
        
        Vacancies: Hospitality, Technical, Accountancy, Exhibitions & Events, Stage, and Security & Safety staff (Rotterdam Ahoy, 2025f.
        
        Wide range of staff
  - - - Information promises & expectations
        
        E.g. emails with confirmations of the date, time and details.
        
        Positive reviews on the amount of information shared (TripAdvisor, 2025).
    - - Atmosphere & expectations
        
        Versatile decor: Adjust from light & open to dark & intimate (Rotterdam Ahoy, 2025c).
    - - Interaction
        
        In general: Communication, trust, and excellence (Pinnacle, 2020).
        
        Ahoy: Vacancies representative and positive employees (Staffyou, 2024).
    - - Formal selection - Ahoy VIP membership
        
        Separate entry (Rotterdam Ahoy, 2025e)
        
        Free and reserved parkingspot (Rotterdam Ahoy, 2025e)
        
        VIP seating ring (Rotterdam Ahoy, 2025e)
      - Informal selection
        
        Personal prefences
        
        Sports events vs Rock concerts
- - - - Rotterdam, near highway (A15)
        
        Parking: 2500 spaces & 7 garages.
        
        Accessibility - 5 minute walk from Zuidplein station & Kiss and ride for taxis.
        
        Cycling - Free unsupervised bike parking.
    - - Done by Swiss Systems B.V. (Trustpilot, 2025)
      - Top quality is guaranteed (Trustpilot, 2025)
    - - 24/7 Camera surveillance (HollandFestival, 2025)
      - Well-trained staff - Dutch safety board (HollandFestival, 2025)
      - First aid is available (HollandFestival, 2025)
    - - Hosts 100 - 150 events (Rotterdam Ahoy, 2025)
      - 2.3 Million visitors every year (Rotterdam Ahoy, 2025)
      - 50 Years of successful event hosting experience (Rotterdam Ahoy, 2025)
  - - - Up to 16.426 seats (Cvent, 2025)
      - Versatile
        
        Large and small events.
        
        Board meetings and presentation rooms.
    - - E.g. Ice skating to concerts.
      - Attracts many people from all ages and all around the world (Rotterdam Ahoy, 2025).
    - - E.g. Comfortable seating, special routes wheelchair users.
      - VIP luxury experiences (Rotterdam Ahoy, 2025)
      - Designed seating for disabled people (Rotterdam Ahoy, 2025)
      - Hearing devices can be provided for people who need them (Rotterdam Ahoy, 2025).
    - - Friendly staff (Rotterdam Ahoy, 2025)
      - Popular/wanted events.
      - 50 Years of experience (Rotterdam Ahoy, 2025)
    - - Waste management, reduction of greenhouse gas emissions, and using solar panels (Rotterdam Ahoy, n.d.).
      - Sustainable use of water & own a reservoir for when water is scarce (Rotterdam Ahoy, n.d.)
- - - - Ahoy hosts events like North Sea Jazz, ABN AMRO Open, Eurovision Song Contest 2021 (Rotterdam Ahoy, 2025).
    - - Teams like event managers, marketing, security, and technical staff (Rotterdam Ahoy, 2025)..
- - - - E.g. Eurovision
      - For large events multidisciplinary teams (technical, production, security, hospitality) are created (Rotterdam Ahoy, 2025).