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AUDIENCE SEGMENTATION FRAMEWORK - Coggle Diagram
AUDIENCE SEGMENTATION FRAMEWORK
Curatorial Commitments
Respond to Shape Demand, Relevance, Innovation
Transcend Boundaries
Platform Diverse Genres
Embrace Local, Engage Global
Celebrate First Nations Artists / Stories
Build Community Connections
Collaborate and Partner
Creative Development and New Work
Deliver Sector Legacy and Impact
Music Genres
Electro/nics/a
Experimental
Easy Listening
Folk
Dance (EDM)
Indie
Country
Instrumental
Comedy
Jazz
Contemporary Classical
K-POP
Choral
Latin
Childrens / Families
Metal
Chamber
New Age
Classical
Opera
Blues
Pop
Alternative
Progressive
Multicultural (specify):
RnB / Soul
Spoken Word
Reggae
Vocal
Rock
Soundtrack/Cinema/Film/Games
Singer / Songwriter
Moods, Feelings, Wellbeing
Curiosity / Fascination / Intrigue / Reflective
Power / Bravery / Daring / Strong
Escapism / Distraction / Meditative
Warm / Fulfilled / Loving / Compassion
Calmness / Relaxation / Renewal
Happy / Optimistic / Lively / Excited
Challenged / Unsure / Questioning
Emotional / Touched / Humbled / Sensitive
Melancholy / Longing / Grief / Yearning
Connection / Social / Sharing
Experience Type
Learning / Intellectual stimulation and development
Social calendar credibility
Solo attendance
Low-cost purchase
Treating yourself
Group social activity
Gifting
An accessible pathway into classical / chamber music
Date night
An accessible pathway into niche music
Generational Inference
Generation X - Born 1965–1980
Millennial Generation or Gen Y - Born 1981–1996
Baby Boomer Generation - Born 1946–1964
Generation Z or iGeN - Born 1997–2010
The Silent Generation - Born 1928–1945
Generation Alpha - Born 2010-2024
The Greatest Generation - Born 1901–1927
Other: (specify)