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Market Segmentation - Coggle Diagram
Market Segmentation
Types of segmentation
Demographic: Age, gender, income, education.
Geographic: Location, climate, culture, population density.
Psychographic: Lifestyle, values, attitudes, personality.
Behavioral: Buying habits, brand loyalty, product usage.
Process of Segmentation
Evaluate Segment Viability (size, growth, profitability).
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Identify Variables (e.g., demographics, behavior).
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Porpose of segmentation
Customization: Tailor products, services, and communication for a
personalized customer experience
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Competitive Advantage: Differentiate by tailoring offerings to specific
customer needs, gaining a competitive edge.
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