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UPM - Coggle Diagram
UPM
Similarities
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Both respect the local culture, not forcing the Finnish norms on other countries
Communication, leadership and employee expectations are different depending on the culture
Both adapt their management and environment to the place of the office, but still want to have things in common with every location
Differences
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In regards to marketing approaches UPM targets customers with values in sustainability and innovation
UPM has bigger corporations all around the globe as customers, but Fiskars is aimed at the average consumer
When it comes to strategies, Fiskars follows transnational strategy and UPM leans towards a global strategy
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Fiskars
Backround information
Operates in customer goods such as household, gardening and decorative items.
Has spread widely in the international level, nowadays owns Iittala, Gerber and Royal Copenhagen
Backround information
Operates in paper, forest, bio-product and energy.
Operates globally, has many manufacturing and product sights across Europe
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