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2025 Sales Plan - Coggle Diagram
2025 Sales Plan
Results Metrics
Outbound/Inbound
Source
Leads
Opptys
Type
Conversion
Branding
Analytics
Thought Leadership?
CBRE related
Full Solution
Consulting
Execution & Demand Gen Tactics
Sources
ALL contacts
-in SF
-LinkedIn
-Chain Store Guide
-Categorize
-Personal, Exec, Past Clients, etc
Press
Amanda Ortiz
Monday Morning Intel
Social Media/LinkedIn
Mechanisms
Email
LinkedIn
Other Social Media
-Facebook
-X
Press
Tradeshows
ICSC Vegas
Offers
IFE NY
Meetings
Goals
Cadence for mechanisms
Touches
Repeat
New
TARGETS (see Demand Gen Strat)
External Niches
CBRE
PE
Questions
Branding
RA/LI
Platform?
What technologies - Mapping?
Consulting
Resources
People
Forum
CBRE
Materials
Case Studies
Thought Leadership
Products/Services
Results Focused (LBarr)
CBRE Specific Materials
Broker positioning
Broker benefits
Broker case studies
Broker education
Competition
Other consultants
McKinsey -
Solutions
Diagnostics
Market Intel
Mgmnt Tech
Analytics
BCG
Insights
Impact
Expertise-
-Industries
-Capabilities
Accenture
GIS
Forecasting Systems
Placer
Mapping
Markets & Positioning
Real Estate for Retail Tenants
Services, Solutions, Products
Demand Gen
Strategy
General
Approach
Clear brand
Focused
Few points
'Pocketable'
Differentiated
CBRE related
Targets
External
Growing
Industries
Franchise
PE
CBRE Internal
Brokers
GWS?
AMS Consulting
Calendar & Schedule
Trade Shows
Events
Status, SWOT
Assumptions