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marketing - Coggle Diagram

- - - - group of people
    - - targeting
      - positioning
        
        price and quality
      - segmentation
        
        psychographic
        
        behavioural
        
        geographic
        
        demographic
- - - - W-O
      - S-T
      - S-O
      - W-T
  - - - primary or field research
        
        directly with consumers (specific objective)
      - secondary or desk research
        
        existing information public/commercial sources (internet)
    - - qualitative data
        
        descriptive
      - quantitative data